DTC checkout recovery sprint
Context
Established ecommerce brand with steady traffic and weak checkout completion.
What we did
- Mapped drop-off points across product, cart, and checkout states.
- Implemented focused UX and speed fixes tied to purchase intent.
Result
- Double-digit lift on key checkout steps within the sprint window.
- Cleaner conversion measurement after tracking repair.
SaaS activation flow cleanup
Context
B2B product with sign-ups but inconsistent onboarding activation.
What we did
- Reworked onboarding sequence around real product events.
- Built lifecycle nudges aligned to activation milestones.
Result
- Early activation moved up meaningfully in the first 30 days.
- Team gained a clearer baseline for trial-to-paid decisions.
Services lead handoff optimization
Context
Service firm with lead volume but low qualified consultations.
What we did
- Simplified contact and qualification flow from first click to call.
- Added structured follow-up rules for no-response and no-show scenarios.
Result
- More qualified conversations from the same traffic base.
- Less leakage between form submit and scheduled call.
Retention lifecycle foundation
Context
Growth-stage team lacking a reliable lifecycle operating system.
What we did
- Built core post-purchase and win-back lifecycle flows.
- Linked lifecycle reporting to weekly decision cadence.
Result
- Improved repeat-engagement trend after initial rollout.
- Faster iteration cycles due to clearer signal quality.
